sábado, 7 de junio de 2014

AMAZON PUMA

Barcelona, April 10th, 2014

Bailey Lalonde presented her new fashion collection from Lalonde brand. She was with her representative Laura García Guardans and with the model and image of the brand Julia Rosenqvist.

The designer inspiration was the jungle because she spent a lot of time there as a child, in the south east of Asia, with elephants. The theme is savages from the jungle. Inspired in Tarzan but more fashionable and thought up in the jungle.
The colors of the clothes are: color of a lion, golden tones, beige, dark brown, purple tones and green. The materials she used are: chiffon, velvet, sustainable materials, bamboo materials.
Some celebrities like Adriana Lima, Blake Lively or Dakota Fanning have been spotted wearing Bailey’s clothes.
Everything is handmade. And the prices are from 100€ for a little bra or crop top and between 150€ and 200€ for a skirt.
The target collection are people that enjoy traveling and people that live life on the edge and that want to experience the culture. Women from 22 to 35 years old. Is a collection for fall/winter. She has been designing the collection for one and a half years. And the brand was launched 6 years ago.
The designer described the collection in 3 words as “luxurious, unique and comfortable”.

Julia has been modeling for 5 years and she had a relationship with a rockstar. The shooting took her back in time. She was very comfortable because she knew everyone because she worked for the company for 5 years. Her words were: “It was very funny, it was a blast to do it”.
As Laura said, the collection should be out in two months and online in one and a half months.

The event is in a secret location and in 48 hours the 150 guests will receive the invitations.
In the event, the invited will be able to experience the garments.
The event starts at 8.00-p.m with jungle music and later on live music from a famous brand.

The celebrities invited are some of the ones that have previously worn the brand garments.

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